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ZYUS
CB3 Life Sciences was in need of a new enterprise brand that would assert this purpose, differentiate the company, enlist the engagement of the medical community, and help them to scale their offerings.

ZYUS Life Sciences Inc., formerly CB3 Life Sciences Ltd., is a Canadian-based company focused on developing phyto-therapeutics to help people who are suffering from disease to live a fuller, more enjoyable life.

Distancing themselves from the growing number of companies producing both medical and recreational cannabis products, ZYUS is committed to advancing medicine by enabling physicians to leverage the power of plant-based medical solutions, or phyto-therapeutics, to alleviate suffering and improve quality of life.

ZYUS was in need of a new enterprise brand that would assert this purpose, differentiate the company, enlist the engagement of the medical community, and help them to scale their offerings.

InterbrandHealth believed in ZYUS’ purpose and potential to advance medicine. We developed the brand name ZYUS, connoting the company’s commitment to life and to good, as well as a new visual identity, messaging and positioning to frame a new category for ZYUS, away from the cannabis industry, to a new proposition for leveraging plant-based science for good.

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