In its transformation to a health intelligence platform, Outcome Health needed a fresh brand to communicate its impact within the healthcare ecosystem.
We worked with Outcome Health (formerly ContextMedia) to create its new name. Both the name and visual identity needed to reflect the enhanced vision of the business and its ever-expanding platform that leverages technology to change behaviors and ultimately, drive better outcomes.
Outcome Health’s brand strategy positions it at the nexus of the health ecosystem, connecting the industry through technology, deepening conversations and delivering value for all those it impacts. This concept of the “nexus” is illustrated through the new visual identity system and logo. Its brand idea – Activate Good – serves as the underlying “why” behind the company’s work, and highlights a commitment to positively impact outcomes and the future for communities and the world.
Since the new brand was launched in January 2017, the company raised over $500 million in financing during its first-ever round of funding, bringing its valuation to $5 billion. The Chicago-based company also surpassed 600 employees since the beginning of the year and now has a presence in more than 41,000 doctors’ offices.
“Outcome Health aims to collaborate with partners that embody one of our core values: humble invincibility. InterbrandHealth came in with a beginner’s mindset combined with an earned confidence and expertise, and we could not be more thrilled to share our new brand with the world.” – Shradha Agarwal, President & Co-Founder, Outcome Health