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Quartet bridges the gap for mental health

To celebrate the launch of Interbrand’s Breakthrough Brands report, InterbrandHealth spoke with a number of health and wellness brands that have changed the market in an effort to disrupt the traditional healthcare ecosystem.

Mental health issues are a quiet but powerful force. They don’t often get the public attention of other health conditions and frequently carry a stigma with them, leading many people to hide or disguise their struggles. However, 1 in 5 adults in the United States has a mental health condition—and many lack access to care or fall through the cracks in the system.

Even when their need for intervention is documented or predictable based on other health concerns. Quartet Health hopes to change all that. Its integrated care platform connects patients with the providers and behavioral health resources they need. The technology allows for consistent monitoring and communication so patients don’t only receive appropriate care—they progress and improve. We talked with CEO and Founder Arun Gupta to learn more about the New York-based brand.

Describe your brand in three words.
Human. Health. Necessary.

Briefly tell us about your brand mission.
Fixing the mental health crisis in America.

How would you categorize the business you are in?
Quartet is a leading healthcare tech company, focused on bringing together key parties in the health ecosystem to improve accessibility to mental health care.

Define what a disrupter brand is in ten words or less?
Creating paradigm behavioral shifts to change world for the better.

What in healthcare needs disrupting?
I’ve seen mental health issues all around me with several loved ones really going through heartbreaking journeys in health. I noticed from looking at the data that these issues were widely prevalent—more so than diabetes, cancer, etc., and further, that mental health was often concomitant with chronic physical conditions. The lack of integration and access results in awful healthcare experiences and a tremendous amount of unnecessary utilization. Mental healthcare needed disruption. That was really the birth of Quartet.

We built a platform and service model to integrate physical and mental health with the aim of improving patient outcomes and access while lowering cost. Our approach enables coordination between physicians, mental health specialists, and patients. The platform supports physicians with predictive identification: Quartet surfaces patients (many with chronic conditions) that may have associated mental health risks, or those that have had a diagnosis, but are not getting optimal care. Physicians can get them care with an appropriate mental health specialist, all covered by insurance. It’s really all about creating access to efficacious and integrated care. The reduction in suffering is just profound.

What’s the feeling or experience you hope a customer has when interacting with your brand?
Our company’s culture is deeply steeped in our mission to help patients thrive. That’s what fuels us and is embedded in many aspects of the Quartet brand with patients at the center of care.

Quartet helps primary care physicians by providing patient screening for mental health conditions and saving them time with resources to quickly initiate patients into care. We want physicians to feel supported in ensuring their patients are getting the best possible care, both mental and physical.
Quartet helps mental health specialists to build their practices with motivated client referrals from local physicians. Our recent Care Team launch further integrates mental health specialists into real-time dialogue on individual patient care so they can feel confident in shared decision-making.

Patient progress and outcomes are frequently monitored by Quartet so that care can quickly be adjusted as needed. We find the care that will work best for them to ensure they’re on the path to better health.

We want our customers to know that Quartet is focused not only on holistic patient care, but ensuring our clients are making progress over time. Quartet is a special company with some of the youngest, brightest, most committed technical minds working on something so meaningful—the mental health of our nation.

What do you see as your biggest opportunity and/or challenge to future growth?
Our biggest opportunities are in areas with few resources and little accessibility to mental healthcare. We recently launched in Louisiana with Humana, and with a focus on Medicare Advantage patients in a state that ranks number one in chronic illnesses often connected to mental health issues. There are many resource, mobility and accessibility issues that prevent those that need care from getting it, so we look for opportunities to help bridge these gaps.

Our challenge to future growth is simply that we’re doing something that no other company has done before. Quartet has created a tech solution to mental health based on proven, integrated care models that have been shown to improve outcomes and lower costs. Every market that Quartet enters comes with a unique set of local challenges that need to be addressed individually, whether the issue is physician burnout, lack of psychiatrists, infrastructure issues, chronic illness and more.

What’s the most important trait for a leader to have?

How many hours do you sleep a night?
8 on a good day.

On any given workday, your predominant state of mind is…?

More from the Interbrand Breakthrough Brands 2017 report.

This interview originally appeared on brandchannel.


Director of Marketing, InterbrandHealth