You are now leaving this site and you'll be redirected to the Interbrand Global website.
BrandSight: Branding during mergers & acquisitions
"We know that study after study puts failure rates of mergers and acquisitions at North of 70%. Brands often struggle with developing the right strategy for the acquired assets."
Chief Strategy Officer
More about Wes Wilkes
When cultures collide: Brand engagement during M&As
R. John Fidelino
BrandSight: Are You Thinking About Brand Architecture?
Every Company is a Health Company Now
Four Branding Lessons Learned in Our Hospital M&A Work
Craig Konieczko and Barry Silverman
Growth starts here