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InterbrandHealth
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Drug Name Safety Testing
Ensure the efficacy of a drug name before it goes in front of the FDA by testing for language problems, benefit implications, “sound-alike” issues, and more.
Work
How Prozac brought depression out of the dark
Pharma brand naming for VPRIV
Strategic naming in pharma
Pharma brand naming for Bydureon
Pharma brand naming for XALKORI
Expressing innovation through name
Analytics for safety & success
Views
FDA news: Challenges in naming biosimilars
Suzanne Martinez
6 Challenges to Brand Naming in Pharma
Suzanne Martinez
4 Things You Need to Know About the FDA's Drug Naming Guide
John Breen and Lillian Smith
News
International Business Times explores drug names with InterbrandHealth
June 25, 2015
CNBC asks InterbrandHealth about challenges in drug naming
April 21, 2015
InterbrandHealth creative experts discuss drug naming
December 8, 2014
R. John Fidelino talks Prozac in New York Times Retro Report
September 21, 2014
InterbrandHealth on the art & science of drug naming
August 22, 2014
Slate: drug naming
August 22, 2013
John Breen leads analytics masterclass
April 2, 2012
Growth starts here
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