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InterbrandHealth
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brandchannel
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Brand Positioning
Articulate, clearly and competitively, how a business brings its offer to life for its customers. We define a brand’s purpose, values, personality and positioning, and the most compelling reason for customer choice: the brand proposition.
Work
Shaping an industry and redefining a company
Transforming health(care) to solve homelessness
Positioning Varian as a leader in cancer care
Outcome Health activates good
A new PERFORMIX brand pumps sales growth
Strengthening the Medtronic brand after an acquisition
Astellas: A communications strategy for growth
Quest reimagines diagnostics
How brand changed a CRO culture
Rebranding an ingredient product brand
Branding Merck for Mothers
Positioning Rebif beyond therapy
Views
Should your pharma company be building a branded house?
Craig Konieczko
Brand positioning for growth during M&A
Jacob Romansky
BrandSight: Branding nutrition to maximize ROI
Dominic Leung
Evolving your health system's brand
Jane Parker and Nicole Diamant
Medtronic revolutionizes healthcare
Wes Wilkes
BrandSight: Branding during mergers & acquisitions
Wes Wilkes
6 Principles to Compete in the Healthcare Ecosystem
Wes Wilkes
BrandSight: Retail Pharma - Are You Ready?
Wes Wilkes
BrandSight: How brand helps hospitals compete
Wes Wilkes
BrandSight: Are You Thinking About Brand Architecture?
Wes Wilkes
CVS Snuffs Out Cigarettes: A Bold Step By a Bold Brand
Nicole Diamant
A prescription for healthcare leaders
Jane Parker and Wes Wilkes
News
InterbrandHealth works to restore health for human kind with CFH
September 20, 2018
Mediware Information Systems becomes WellSky
September 11, 2018
Carolinas HealthCare System is now Atrium Health
February 7, 2018
QuintilesIMS positions itself with new corporate brand IQVIA
November 9, 2017
QuintilesIMS is now IQVIA
November 6, 2017
ContextMedia is now Outcome Health
January 25, 2017
R. John Fidelino to speak at life science conference
June 15, 2015
PM Live: what makes a brand iconic
October 18, 2012
Growth starts here
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