Organize and explain the strategic structure between brands within a portfolio and clarify those relationships for customers. We guide the active management of each brand, with the clear goal of maximizing total portfolio value.
Strengthening the Medtronic brand after an acquisition
The right corporate brand post-acquisition
How brand changed a CRO culture
Rebranding an ingredient product brand
Brand positioning to drive business results
Should your pharma company be building a branded house?
Medtronic revolutionizes healthcare
BrandSight: Branding during mergers & acquisitions
6 Principles to Compete in the Healthcare Ecosystem
BrandSight: Are You Thinking About Brand Architecture?
Vital times: The changing role of brand in healthcare
Carolinas HealthCare System is now Atrium Health
February 7, 2018
Growth starts here