Sectors

Hospitals & Health Systems

More and more hospitals and health systems are recognizing the value of brand in driving their business.

Work

From North Shore-LIJ to Northwell Health

The brand solution for hospital growth

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Views

Brand positioning for growth during M&A

5 Questions with One Medical CMO Scott Kabat

Breakthrough Brands: a new holistic wellness portfolio

North Shore-LIJ rebrands to Northwell

R. John Fidelino

Evolving your health system's brand

Jane Parker and Nicole Diamant

Hospital design: From wayfinding to healing

6 Principles to Compete in the Healthcare Ecosystem

BrandSight: How brand helps hospitals compete

BrandSight: Are You Thinking About Brand Architecture?

Brand Valuation: A Versatile Strategic Tool for Business

Examining the Pulse of Your Employee Brand

Barry Silverstein

The Pursuit of Healthy-ness

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News

Carolinas HealthCare System is now Atrium Health

February 7, 2018

Trend Hunter talks innovation with InterbrandHealth

InterbrandHealth's work with Northwell Health in AdAge

February 6, 2017

NorthShore-LIJ shares new name and future strategic outlook

September 21, 2015

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Growth starts here