Cannes Lions International Festival of Creativity taps InterbrandHealth’s Executive Creative Director. R. John Fidelino for the role of Jury President, overseeing the Health & Wellness Lions jury for 2018.
Having served as a Health & Wellness juror in 2015 and Pharma juror in 2017, Fidelino is a veteran when it comes to judging creative work at Cannes Lions. As Lions Health moves into its fifth year, Fidelino will provide guidance and oversee the jurors involved in judging this year’s creative concepts across the health & wellness sector.
“There have been a lot of great creatives who’ve led and been on the Health & Wellness jury. I’m honored and proud to represent InterbrandHealth’s unique perspective on the space,” said Fidelino. “Creativity in healthcare has the power to get people focused on their health and stay well. Great creative in this category can shape attitudes, change expectations, and, ultimately, advance society. Creativity in healthcare, therefore, must be cultivated to make the biggest impact. Lions Health gives our community the forum to define what great looks like in the industry and push it forward.”
Cannes Lions Festival Director Louise Benson noted, “One of the most exciting things about Lions Health is the huge improvement in the quality of the work we see each year. From the highly regulated work created for physicians and HCPs, to some of the most important communications in OTC, public health and beyond, today’s healthcare industry is served by a new generation of superior creative work. With R. John and Rich Levy (Pharma President) leading the two Health juries this year, I know the bar will be that much higher in 2018, but I’m confident this brilliant industry will rise to the challenge.”
The 2018 Lions Health will run from June 18 – 19 in Cannes, France.
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