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R. John Fidelino presents at Cannes Festival of Creativity

June 14, 2015


On June 13 and 14, the Cannes Festival of Creativity hosted its first Lions Health, a celebration of the design work being done in healthcare. InterbrandHealth was delighted to participate in this inaugural event; R. John Fidelino, InterbrandHealth’s Executive Creative Director, gave a presentation on “Chasing Cool in Healthcare.”

Healthcare is one of today’s most exciting and cutting-edge industries. So why is so much of its creative work safe, cliche, or unimaginative? In his provocative and visionary presentation, R. John tackled the concept of cool, the language of healthcare, and how communications and creative professionals can shift their thinking and elevate the groundbreaking work being done in this field.

View the presentation Highlights

About InterbrandHealth
InterbrandHealth is the only full-service branding consultancy with an exclusive focus on health, and the global center of excellence for all health and wellness business at Interbrand. For more than 35 years, we have combined strategy, creativity, and analytical rigor to help companies grow and achieve leadership positions in their industries. As the leaders in brand valuation and the publisher of the Best Global Brands ranking, Interbrand has pioneered the idea that brands have a tangible value as business assets. In 2016 InterbrandHealth published the inaugural Best Pharma Brands, a Top 10 brand ranking of global biopharmaceutical companies. As part of Interbrand and the Omnicom Group Inc. (NYSE: OMC), InterbrandHealth provides service and support in all key global markets. For more information, please visit us at and follow us on Twitter, LinkedIn, and Facebook.

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