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On June 13 and 14, the Cannes Festival of Creativity hosted its first Lions Health, a celebration of the design work being done in healthcare. InterbrandHealth was delighted to participate in this inaugural event; R. John Fidelino, InterbrandHealth’s Executive Creative Director, gave a presentation on “Chasing Cool in Healthcare.”
Healthcare is one of today’s most exciting and cutting-edge industries. So why is so much of its creative work safe, cliche, or unimaginative? In his provocative and visionary presentation, R. John tackled the concept of cool, the language of healthcare, and how communications and creative professionals can shift their thinking and elevate the groundbreaking work being done in this field.