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Earlier this week, NorthShore-LIJ, the 14th largest health system in the United States, announced a unanimously approved name change to Northwell Health. InterbrandHealth was proud to partner with Northwell Health on this exciting project, which will open up a new chapter as the hospital system expands beyond the New York metropolitan area. As stated by Northwell Health CEO Michael Dowling: “The Northwell Health name is a reflection of our past and a beacon of our future. It’s unique, simple and approachable, and better defines who we are and where we are going.”