Brand Consultancy takes on pro-bono client, organization Care for the Homeless (CFH), in an effort to help raise profile and restore dignity among the homeless population
New York, New York (September 20, 2018)- As the only full-service branding consultancy with an exclusive focus on health, InterbrandHealth was the ideal partner to help NYC-based non-profit, Care for the Homeless establish the role that health plays in shifting perceptions and driving transformational change for people experiencing homelessness, across communities, and society as a whole.
“Care for the Homeless is about people coming together in service of a much higher purpose; the organization has cracked the code of elevating healthcare for people who don’t have a place to live,” said Jane Parker, CEO of InterbrandHealth. “Like the work that Care for the Homeless does, InterbrandHealth’s work on this project will be ongoing. Though we have other projects that we’re committed to, we’re dedicated to constantly improving the world of health. We will continue to advise them and ensure a solid foundation that enables for greater transformation through the work we’ve developed.”
Inspired by the organization’s mission, InterbrandHealth chose to take on pro-bono client Care for the Homeless after recognizing an opportunity for brand to play a role in addressing a business challenge that was complicating their efforts to care for people experiencing homelessness. Care for the Homeless needed help creating a communications platform that would address misperceptions surrounding the brand and clarify the services, and value, that they offered to a range of stakeholders. A brand strategy and core messages were developed as foundational brand elements that could guide purposeful and meaningful conversations about what the organization does, how it does it and why it matters in a way that was relevant across all audiences. Building upon the equities in the current logo, a refreshed version was developed to emphasize the organization’s focus on care, humanity and understanding which visually told the story of what they do and expressed their unique approach to care.
George Nashak, Executive Director, Care for the Homeless: “The InterbrandHealth team mastered the fundamentals of our business challenge very quickly. As highly intelligent and experienced partners, they acted as catalysts to help usarticulate our mission and clarify our message.
Care for the Homeless will showcase their brand refresh and work done by InterbrandHealth at their 6th Annual Health Empowered Beauty Fashion Show taking place on September 20th at The Prince George Ballroom.
About Care for the Homeless Care for the Homeless (CFH) is a 501 c3 non-profit. CFH is committed to ending homelessness by providing direct services for homeless individuals and families. CFH provides high-quality, client-centered healthcare services, shelter to the homeless, and advocates for policies to ameliorate, prevent and end homelessness. For more information about CFH, please visit www.careforthehomeless.org.