New York, New York (October 31, 2018)—InterbrandHealth announces the hiring of Jim Mackie as Executive Director of Strategy and Analytics. Interbrand is delighted to have Jim onboard as the global branding consultancy continues to reinvent its approach to market for our clients in this dynamic and challenging healthcare marketplace. Jim brings an expertise across many sectors, including consulting and financial strategy, as well as health and wellness, and will be invaluable in invoking different ways of thinking in service of solving clients’ problems and surfacing new opportunities.
“We are delighted that Jim has joined us in this time of seismic change in the definition of health and wellness. Jim’s diverse expertise and track record of new and different ways of sophisticated thinking will be invaluable as we continue to help our clients attain and preserve leadership,” said InterbrandHealth CEO Jane Parker.
Jim is passionate about helping brands and businesses meaningfully engage customers in ways that improve lives, strengthen relationships, and impact the bottom line. As Executive Director, Strategy and Analytics, Jim will bring ideas, insights, and inspiration, shaped by 20+ years of experience helping market-leading organizations develop future facing strategies and evolve to realize them.
“It’s a great honor to be a part of InterbrandHealth,” said Jim. “Brands and healthcare stand on the precipice of change so it’s hard to imagine a more exciting time to be here. I look forward to working with incredible people and clients who are racing to the forefront, shaping new frontiers of brand growth and business possibility”
Prior to joining InterbrandHealth, Jim led a group of strategy, analytics, and service design professionals as a Partner at Greater Than One, a top 100 global healthcare advertising agency. With his team and diverse skills, Jim built a successful strategy and innovation consulting practice that worked with clients globally at the intersection of brand, growth, innovation, and digital transformation.
As an agent of change, Jim has been retained by firms like Morgan Stanley to help evolve products and services for a more connected age and by Ogilvy Healthworld to help WPP operationalize a large global-to-local healthcare consolidation. Previously, he was SVP Digital Solutions and Consulting at MKTG (Dentsu), responsible for helping large global brands harness digital, data, and human connections to creatively deliver on their proposition at every conceivable touch point. His experiences at Andersen Consulting (Accenture) were formative and fueled Jim’s early fascination with brands, customer behavior, and studying how experiences can make people’s lives better; whether they are shopping, banking, traveling, or managing their health.
Jim holds an M.B.A. in Marketing and Finance from Pennsylvania State University.