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Carolinas HealthCare System is now Atrium Health

February 7, 2018


Carolinas HealthCare System has launched its new brand: Atrium Health, to solidify and advance its commitment to quality care for everyone. Currently, Atrium Health is one of the leading healthcare organizations in the Southeast and one of the more comprehensive, not-for-profit systems in the country. In today’s announcement, Atrium Health President and Chief Executive Officer Gene Woods said, “whether it’s improving health for vulnerable communities through access to the newest virtual care technology, elevating hope for the parent of a sick child through an innovative cancer treatment, or advancing healing for a patient in our emergency department through integrated behavioral health services, each and every day I have the privilege of witnessing our mission to improve health, elevate hope and advance healing – for all.”

Corporate Announcement



About InterbrandHealth
InterbrandHealth is the only full-service branding consultancy with an exclusive focus on health, and the global center of excellence for all health and wellness business at Interbrand. For more than 35 years, we have combined strategy, creativity, and analytical rigor to help companies grow and achieve leadership positions in their industries. As the leaders in brand valuation and the publisher of the Best Global Brands ranking, Interbrand has pioneered the idea that brands have a tangible value as business assets. In 2016 InterbrandHealth published the inaugural Best Pharma Brands, a Top 10 brand ranking of global biopharmaceutical companies. As part of Interbrand and the Omnicom Group Inc. (NYSE: OMC), InterbrandHealth provides service and support in all key global markets. For more information, please visit us at and follow us on Twitter, LinkedIn, and Facebook.

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