Nicole joined the InterbrandHealth team in November 2013. In her role as Director, Nicole specializes in optimizing marketing and PR strategies to achieve brand goals. Her expertise lies in the activities that attract customers, strengthen relationships, and retain loyalty: content creation and management, social media, corporate communications, and special events. Additionally, she is adept at monitoring and researching brand trends to spot opportunities for growth, partnerships, and other strategic relationships. Nicole works to affirm creative and strategic alignment and to ensure that the vision of the brand gets brought to life through all channels and to all stakeholders.
Prior to joining InterbrandHealth, Nicole was the Director of Communications for the Princeton Club of New York (PCNY). In her nearly six years with the PCNY, she project managed and launched a new website, developed and executed an entire rebranding for the Club, planned and marketed more than 1,000 events, and increased its Facebook fans by more than 300%. She was primarily responsible for driving all marketing strategies, via communications and events, including client-retention programming, acquisition events, print and digital writing, collateral design direction and execution, and content management.
Before joining PCNY, Nicole started her career with health and wellness publisher Rodale, Inc. Her role focused on corporate communications and project management for their flagship brands (South Beach Diet, Runner’s World, Women’s Health, Men’s Health, Prevention).
Nicole holds a BA from Georgetown University where she graduated magna cum laude, Phi Beta Kappa, and with honors in American Studies.